Business wire
Growth fueled by AI advancement, strategic partnerships and customer expansion
Applause Announces Record-Breaking Year, Surpassing $200M ARR and Expanding Innovation in Crowdtesting
Suzanne Wholley
pr@applause.com
Applause, the world leader in digital quality and crowd-sourced testing, today announced another milestone year, surpassing $200 million in Annual Recurring Revenue (ARR). Building on its unparalleled commitment to quality and innovation, the company achieved significant growth, expanding its customer engagements and strategic partnerships, earning industry accolades, and advancing its integration and testing of artificial intelligence (AI) technologies, further solidifying its leadership in the market.
“I’m incredibly proud of our accomplishments in 2024. This progress is inspiring, and I’m deeply grateful for the unwavering support of our valued customers, partners and employees,” said Chris Malone, Chief Executive Officer, Applause. “Looking ahead, we are poised for additional growth thanks to our continued focus on innovation, partnerships and customer success. With every award-winning app and experience we test for our global enterprise customers, we are validating the crowdtesting approach and gaining the experience and expertise that will help us achieve, and even exceed, our next set of milestones.”
Advanced AI Testing Delivers Confidence
Applause continued to advance its AI testing practice, building on years of training and testing enterprise AI and voice technologies, to address the complex challenges of generative AI. To help customers deliver safe and effective models and applications, Applause provided best-practice services like red teaming and real-world trusted tester programs.
The company also incorporated AI-driven capabilities, built with IBM watsonx, into its own testing platform to help improve speed, accuracy and scale for its customers through test case management optimization. These advancements are designed to enable organizations to adopt and leverage AI technologies with confidence, knowing their digital experiences will address the highest quality standards.
Partnerships Speed Market Expansion
Applause continued to experience strong market demand for its fully managed digital quality solutions across diverse industries and testing specialties, including functional, AI, accessibility and payment testing. The company also added to its partner ecosystem in 2024, forming a new collaboration with IBM and expanding its relationship with Cognizant. These partnerships underscore Applause's role as a trusted provider of crowdtesting services and its ability to seamlessly integrate with customers’ digital transformation initiatives.
Malone commented, “Applause pioneered crowdtesting, which has become the industry standard for comprehensive digital quality. Our experience and expertise have deepened over time, and we’re now expanding to new and exciting areas through our expanded partner channel.”
Growing Relationships With Global Enterprises
Building on its record growth and industry leadership, Applause remained a trusted partner to leading enterprises worldwide, with customer satisfaction and expansion playing a key role in its success. The company achieved an impressive Net Promoter Score (NPS) of 69 in 2024, far surpassing the B2B Software & SaaS average of 40 (2024 NPS Benchmarks for B2B).
This dedication to customer success is reflected in Applause’s ongoing collaborations with industry leaders, like Cisco. Today, Applause announced that it expanded its accessibility testing coverage for Webex by Cisco as part of an ongoing engagement to enhance Webex collaboration experiences for all users, including people with disabilities (PWD).
Recognized Excellence in Workplace Culture
Applause was named a Top Place to Work by The Boston Globe for the sixth consecutive year, reaffirming its dedication to fostering an inclusive, innovative and employee-centered workplace. This achievement, along with 20 additional industry accolades from technology and business associations, recognized the company’s commitment to excellence not only in delivering high-quality testing and feedback solutions but also in cultivating a culture that attracts and retains top talent.
For more information on Applause’s services and customer success, visit www.applause.com.
About Applause
Applause is the world leader in digital quality – built by innovators, powered by people and dedicated to the comprehensive digital testing and feedback needs of our global enterprise customers. Our fully managed solutions harness a powerful combination of community-based testing and advanced technology to ensure organizations can move quickly to release apps, devices and experiences that are consistently functional, intuitive and inclusive in any market. Our experts steward customers through the entire testing process, from strategy through execution, at every stage of the software development lifecycle. And, we seamlessly supplement existing resources, providing actionable, real-time insights that drive customer retention and revenue. With specialties including accessibility, AI and payment testing, we’re proud to be an essential partner to the most innovative names in the digital economy, as we work together to ensure technology works for everyone, everywhere.
Visit www.applause.com to learn more.
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