Business wire
Canadians Shift Car-Buying Focus: VinFast provides Great Value and Utility
John Lindo, john.lindo@vinfastauto.com
Facing economic pressures, Canadian car buyers are increasingly prioritizing practicality and affordability. VinFast is responding to this shift by offering competitively priced, feature-rich SUVs, making sustainable transportation more accessible and desirable.
In 2024, a distinct shift is reshaping the Canadian automotive landscape. Economic pressures are compelling buyers to prioritize practicality and affordability over the aspirational luxury that once dominated their wish lists. AutoTrader reports a steady pivot toward vehicles offering reliability, utility, and value1.
In this climate, VinFast, a Nasdaq-listed emerging player in the electric vehicle (EV) market, is stepping up to offer affordable, long-term solutions for Canadian drivers. By delivering vehicles that combine comprehensive safety features, advanced technology, and competitive pricing, VinFast is positioning itself as a strong option for cost-conscious buyers.
The Affordable Luxury Model
Amid changing preferences, SUVs have become the cornerstone of Canadian car-buying habits. VinFast’s VF 8, a mid-sized electric SUV, aligns perfectly with this trend. It starts at approximately CA$53,600—nearly 30% lower than the national average price for an EV2.
VinFast has also deliberately crafted a model that makes EV ownership more accessible to the broader market. It aims to provide best-in-class monthly payment plans for the VF 8 that minimize the financial strain of transitioning to electric vehicles.
This affordability doesn’t come at the expense of quality. The VF 8 includes premium technology features, a spacious interior, and the performance drivers expect from a modern SUV. By lowering the entry barrier, VinFast is helping Canadians embrace sustainable transportation without exceeding their budgets.
The VF 8 prioritizes safety with a comprehensive suite of advanced features designed to protect both drivers and passengers. These include an enhanced driver-assistance system (ADAS) that offers lane-keeping assistance, adaptive cruise control, and automatic emergency braking.
Room for the Whole Family: The VF 9
For families seeking even more space and versatility, the VinFast VF 9 stands out as a compelling option. This full-sized, three-row SUV combines luxury and practicality, offering room for seven passengers without sacrificing comfort. Designed by Pininfarina, its exterior blends bold American lines with European elegance.
Inside, the VF 9 delivers a premium experience. A 15.6-inch touchscreen with internet capabilities, as well as plush leather seats with integrated massage and ventilation functions ensure comfort on long journeys, while soft-close doors and captain’s seats elevate the ride.
With an EPA-estimated range of up to 531 kms for the Eco model, the VF 9 addresses range anxiety, a common barrier for EV adoption. Its expansive interior, which includes a frunk for additional cargo space, further cements its appeal to families seeking a practical yet environmentally conscious vehicle. Starting at CA$69,800, the VF 9 offers excellent value in the full-sized EV market, which currently has very limited options.
Like the VF 8, the VF 9 prioritizes safety and convenience with its 11-airbag system and an advanced ADAS suite. This combination makes the VF 9 an ideal option for families seeking both spaciousness and peace of mind.
Addressing Consumer Concerns: Charging and Warranty Advantages
While affordability remains a key factor in car-buying decisions, Canadians are also carefully evaluating the practicalities of EV ownership, particularly charging infrastructure and maintenance. VinFast has taken steps to address these concerns with proactive solutions designed to enhance the ownership experience.
Through the VinFast app, drivers gain access to North America’s most comprehensive roaming and aggregation hub for public charging services. This app provides more options for locating charging stations than any other OEM or third-party application.
Another standout feature is VinFast’s market-leading warranty and after-sales support. The VF 9, for instance, comes with an unparalleled 10-year or 200,000-km vehicle warranty and a 10-year unlimited distance battery warranty. Additional perks include 24/7 roadside assistance and mobile repair services.
As aspirations give way to practicality in the current economic climate, VinFast addresses the need for vehicles that align with everyday realities. With models like the VF 8 and VF 9, the company demonstrates that electric vehicles can balance functionality with thoughtful design, while prioritizing safety and accessibility.
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1 https://www.newswire.ca/news-releases/canadians-shifting-car-shopping-focus-away-from-aspirational-luxury-to-practicality-and-affordability-899006926.html
2 https://financialpost.com/commodities/energy/electric-vehicles/canada-cant-meet-goal-of-100-ev-sales-by-2035-automakers-say
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