Business wire
35-year channel veteran is dedicated to helping NetBrain channel partners bring network automation to customers
CRN® Names NetBrain’s Alex Alvarez to Prestigious 2025 Channel Chiefs List
The Channel Company Contact:
Kristin DaSilva
The Channel Company
kdasilva@thechannelcompany.com
NetBrain Contact:
Austin Williams
Voxus PR for NetBrain Technologies
awilliams@voxuspr.com
NetBrain Technologies, Inc., the leading provider of no-code network automation and dynamic mapping solutions for hybrid-cloud networks, today announced that CRN®, a brand of The Channel Company, has named Alex Alvarez, SVP of Worldwide Partners and Alliances, to the prestigious 2025 CRN® Channel Chiefs list. The list recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.
Over the past year, Alex has built out a professional channel team focused on the joint success of partners and customers. He worked with operations, marketing, legal, field sales and technical teams to build the infrastructure needed for a modern channel business. 2025 accomplishments included overseeing a significant expansion in Europe, increasing the number of events where partners can directly engage with users, and implementing an Inside Sales Team dedicated to helping customers close mid-market and SLED deals.
“It’s an honor to be included in the Channel Chiefs list for the second year in a row,” said Alvarez. “As networks get more complex and NetOps budgets stay fixed, more organizations are considering network automation as a solution and are turning to their service providers for help. We want to help prepare our partners to fill that trusted advisor role.”
In 2025, channel providers will face growing concerns about efficiency and compliance in complex hybrid-cloud networks in today’s macro-economic environment. NetBrain can help them overcome these roadblocks. Automating network operations with NetBrain can lead to cost savings, reduced headcount, a lower MTTR, increased uptime and an easier time meeting SLAs. It also allows channel providers to deliver automated network assessments continuously as an outage prevention service that finds issues before they affect users.
The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.
“This year’s honorees exemplify dedication, innovation, and leadership that supports solution provider success and fosters growth across the channel,” said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, at The Channel Company. “Each of these exceptional leaders has made a lasting channel impact by championing partnerships and designing creative strategies that get results. They’ve set a high bar in the channel, and we’re thrilled to recognize their standout achievements.”
CRN’s 2025 Channel Chiefs list will be featured in the February 2025 print issue of CRN® Magazine and online beginning February 3rd at www.CRN.com/ChannelChiefs.
Learn about the latest version of NetBrain here and schedule a demo request to experience the power of network automation for yourself.
About NetBrain Technologies
Founded in 2004, NetBrain provides the industry’s most advanced AI-powered no-code network automation platform, Next-Gen, enabling network operations teams to transform reactive manual visibility to automated with proactive observability for troubleshooting, change and assessment hybrid-network workflows. NetBrain is in use by more than one-third of the Fortune 500 and is headquartered in Burlington, Massachusetts, with locations in Munich, Germany; Toronto, Canada; Hyderabad, India and Beijing, China. For more information, please visit www.netbrain.com.
NetBrain, NetworkBrain, and the NetBrain logo are trademarks or registered trademarks of NetBrain Technologies, Inc.
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
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© 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.
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