Business wire
Using Banuba SDKs Gives New Entrants to the Social Media Market an Advantage in the Case of TikTok Ban
On January 19th the preeminent social media platform suffered a temporary suspension of service. In about 12 hours TikTok went back online, however many users have already begun looking for alternatives. For example, about 700,000 people joined RedNote, a competing Chinese app.
Despite newly inaugurated Donald Trump signing an executive order to give TikTok 75 days to comply with the US requirements. But this doesn’t mean the troubles for the platform are over – on January 22 it still wasn’t available on App Store and Google Play. TikTok’s future is still uncertain, because even despite numerous buyout offers, ByteDance, its parent company, refuses to sell its prized asset.
Should the platform be banned permanently, its 170 million American users will have to join a new app looking to cover the gap in the market of short video platforms. And using products like Banuba Video Editor SDK could help them quickly get released and acquire users.
Banuba Video Editor SDK is a ready-made content creation suite similar to what TikTok uses. It provides tools and resources for creating, editing, and manipulating video content, including, but not limited to:
- TikTok-like video editing suite
- Audio editing
- Royalty-free music provider integration
- Picture-in-picture mode (duets)
- AR masks
- Color filters
- Transition effects, etc.
India has already experienced a similar situation. When the government prohibited TikTok along with 58 other Chinese apps in 2021, a host of local apps appeared to pounce on the opportunity, and quickly replaced their foreign competitor. Some of the most successful ones include Chingari, Josh, and Mitron.
Chingari is an especially interesting case, as it was able to quickly pivot towards the short video format with the help of Banuba Video Editor SDK. Potentially, utilizing similar tools could cut the time-to-market by up to 50%.
Banning TikTok will likely cause companies to scramble to attract their share of users looking for the same experience as the now-forbidden app. Startups researching how to build an app like TikTok could use a tool like Banuba Video Editor SDK to get an edge over their competitors.
About Banuba
Banuba is an augmented reality company with over 8 years on the market, pioneering face tracking and virtual background technologies. It serves both SMEs and megacorporations all around the globe and across numerous industries.
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