Business wire
Largest Digital Video Network for Underrepresented Creators Combines Top-of-Funnel Reach with Advanced Retail Attribution Solutions
Culture Genesis Forms Strategic Partnership with VTAGZ By Mammoth, Powering Next Generation of Retail Marketing Technology
Flight PR
alysha@flightpr.com
Alysha Light
Culture Genesis, the largest digital video network for underrepresented creators and publishers, today announced a strategic partnership with VTAGZ By Mammoth, a direct-to-retail SaaS platform that lets brands capture first-party data and drive in-store purchases through SMS-based cashback campaigns. The platform provides detailed attribution and direct consumer engagement capabilities for retail brands seeking to optimize their marketing performance. As part of the agreement, Culture Genesis will assume executive management of VTAGZ’s operations.
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VTAGZ By Mammoth and Liquid Death demonstrate how SMS-based cashback campaigns drive retail purchases and customer referrals. (Graphic: Business Wire)
The partnership creates a comprehensive full-funnel marketing solution that combines Culture Genesis' top-of-funnel creator marketing capabilities with VTAGZ's lower-funnel retail attribution technology. This integration helps marketers track the impact of creator-driven campaigns on actual store purchases while building valuable first-party customer relationships. Additionally, the partnership will focus on developing innovative campaigns leveraging Culture Genesis' diverse creators network to drive brand awareness and retail purchases.
“Our partnership with VTAGZ marks a significant expansion of Culture Genesis' capabilities in helping brands connect with and understand their customers,” said Shaun Newsum, CTO and Co-Founder of Culture Genesis. “By combining our extensive creator network with VTAGZ's retail technology, we can now offer brands transaction-level insights into how creator-driven campaigns translate to real-world sales.”
VTAGZ's technology lets brands launch SMS-based cashback and sweepstakes campaigns without needing a dedicated mobile app. The platform has succeeded with major brands like Liquid Death, helping capture customer data and drive measurable retail sales through creative, creator-driven campaigns.
“By combining Culture Genesis’ creator network with our attribution technology, we're giving brands unprecedented visibility into how creator content drives in-store sales," said Solène Schwartz, COO and Co-Founder of Mammoth Media. “Finally, brands will be able to track the full consumer journey from initial creator content through to in-store purchase, as well as get access to extensive shoppers' data from phone number to basket analysis and shopping patterns.”
For more information, contact mediasales@culturegenesis.com.
About VTAGZ By Mammoth
VTAGZ By Mammoth is a direct-to-retail SaaS platform for retail brands, providing valuable insights and consumer connections. Founded in Los Angeles, VTAGZ helps brands optimize their marketing and drive success in the retail landscape through granular attribution, first-party data, and direct consumer engagement. The company is backed by Greylock Partners (Discord, Roblox, Coinbase) and was incubated by Science Inc (Dollar Shave Club, PlayVS, Liquid Death). Visit https://mammoth.la/ for more.
About Culture Genesis
Culture Genesis is the largest digital video network for underrepresented creators and publishers, with over 95% diverse-owned inventory. This includes Culture Genesis' owned and operated properties and an extensive affiliate network of diverse-owned properties that help advertisers reach Gen Z and Millennial audiences at scale.
Based in Los Angeles, Culture Genesis was founded by former Apple executive Cedric J. Rogers and VEVO, MLB Advanced Media alum Shaun Newsum. For more information, visit https://www.culturegenesis.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250115537678/en/
