Business wire
Marketing Veteran to Shepherd Property Management Tech Platform Through Continued Expansion
PropertyTek Appoints Lynette Grinter to Lead Marketing
PropertyTek, an innovative technology platform for property managers, has named Lynette Grinter as its new Executive Vice President of Marketing. With a proven track record for driving growth within disruptive tech companies, Grinter will serve on PropertyTek's leadership team, furthering its mission to revolutionize property management technology.
With a B2B SaaS background in industries including real estate and healthcare, Grinter has developed marketing programs that propelled exponential growth, particularly in startup organizations. At office space leasing marketplace Truss, she developed the marketing team and strategy from the ground up, contributing to growth for a successful acquisition. Similarly, while at mortgage lender Guaranteed Rate, she launched the company’s digital mortgage product, scaling channel reach and revenue growth.
"Lynette is a highly respected marketer who uses a data-focused approach to move the needle in business,” said John Cimba, CEO of PropertyTek. “Her collaborative and results-oriented leadership style will be transformative for our company’s next chapter. We’re confident that her expertise will enhance our team and advance the PropertyTek brand."
Additionally, Grinter has held executive marketing roles at tech startup Hologram, as well as health tech companies HealthJoy and Zest Health. She began her B2B marketing career at TicketsNow, a startup acquired by Ticketmaster, that scaled through high-profile channel partnerships. Grinter holds a master’s degree in integrated marketing from Northwestern and a bachelor’s degree in marketing from Michigan State.
Grinter added: "PropertyTek has assembled a solid foundation of solutions that encompass the full leasing ecosystem. I’m invigorated by high-growth B2B SaaS businesses and am excited to return to the dynamic real estate sector. Having worked with an array of equity-backed, early-stage companies, I can’t wait to bring those experiences to the PropertyTek brands. Together we’ll accelerate growth and leverage our innovative tech to make life easier for property managers.”
About PropertyTek
PropertyTek is a platform specializing in the acquisition and enhancement of property management technology companies. The portfolio, including TenantCloud, Tenant Turner, ShowMojo, and Rentler, is transforming the property management industry. Backed by private equity, its ecosystem of solutions empowers landlords in small and midsize organizations to seamlessly manage their properties. For more information, visit propertytek.com.
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